A connection between two artistic neighborhoods—the Lower East Side and Williamsburg—the Williamsburg Bridge is not only a passageway over New York City’s East River and an architectural icon, but also the inspiration for the newest Malin+Goetz boutique, located in the buzzing Brooklyn neighborhood. The imposing structure of steel girders and suspension cables has been translated into a modern, minimalist space with the help of trusted collaborators Bernheimer Architecture. A grid of white square racks, offset by a pale sage-green wall color, draws in the eye to the focal point of the boutique: an antique sink. It pays homage to the Malin+Goetz design signatures: a found object, plenty of white to echo the brand’s apothecary roots and offset the colorful print on products, and juxtaposing contemporary with historical elements.Just like their Brooklyn boutique, every aspect of the company’s retail strategy is carefully considered. Founders Andrew Goetz and Matthew Malin had their eye on the vibrant neighborhood for a while, previously completing a successful pop-up in the area, but patiently waited for the opportune address to become available. Fortune worked in their favor, landing them a spot on the main drag of Bedford Avenue. “The interesting thing about COVID is, it did afford us an opportunity to find locations around the world that might not have been available to us, but Williamsburg is a natural for us as a New York born and bred brand,” comments CEO Brad Horowitz. While the company was understandably passive on their retail expansion in the toughest phases of the pandemic, the past three to six months have seen them fire up all (retail) engines.